By Kgomotso Ramotsho
Juta relaunched its corporate identity at a relaunch webinar on 19 November 2020, as one of the ways to meet the shift in its customer demands. Chief Executive Officer of Juta and Company, Kamal Patel, said that the Fourth Industrial Revolution has played itself out at a rapid speed. ‘We find ourselves in the middle of this environment and everyone knows everything in nature is constantly changing, every life form is changing, if it is not changing it is dead,’ Mr Patel said. He added that organisations are the same and they continuously need to respond to their changing environments and Juta is no different.
Mr Patel added that Juta had to reinvent to inspire possibilities. He said that Juta content enables possibilities to all its users. The company delivers content to students, legal practitioners, and judges or even entrepreneurs who are looking to start their own business and want to know about compliance and regulations. Mr Patel pointed out that Juta decided to transform to a digital publisher to inspire possibilities and meet customer demands.
Kgomotso Ramotsho Cert Journ (Boston) Cert Photography (Vega) is the news reporter at De Rebus.
