By Nomfundo Manyathi
The International Bar Association (IBA) has published a report titled ‘The impact of online social networking on the legal profession and practice’, which examines the role of social media in the legal profession and assesses whether there is a need to set principles regarding its usage.
The report addresses the impact of online social networking on six groups of legal actors, namely lawyers, judges, jurors, journalists, law students and professors, and legal employers.
In the report, the IBA said that the popularity of online social networking sites and the increased usage of them by legal practitioners had become an international issue. ‘Online social networking seems to have a recurring presence in the media and in daily life. Members of the legal profession are not immune from the ripples of such a wave,’ it said. The IBA Legal Projects Team decided to survey the opinions of some of the leading bodies of the legal profession representing a multitude of legal experts. In total, 60 bar associations and law societies from 47 jurisdictions participated in the survey, including the Law Society of South Africa.
The survey contained 31 questions relating to the appropriateness of online social networking use by legal professionals, with a particular focus on judges and attorneys. Some of the important issues examined included:
The survey was done between May and August 2011. In the report, the IBA stated that ‘a significant number of jurisdictions declined to respond to the survey for concern of formally defining a policy on online social networking. … Others refused because online social networking had little reach or presence in their jurisdiction.’
The IBA’s major findings included:
The Law Society of England and Wales was the first law society to issue a practice note on social media.
The practice note, which was issued in December, was written to facilitate an understanding of social media in the legal profession and to provide guidance in social media activity.
It states that it is important for the profession to keep abreast of the developments in social media as it ‘presents real opportunities if harnessed effectively’. The practice note further states that the increase in the use of social media by clients may result in an expectation that ‘the legal profession should also embrace it as part of its working practices’.
The note also states that the ‘blurring of the boundaries between personal and professional use, and the importance of recognising that the same ethical obligations apply to professional conduct in an online environment’ was one of the most important considerations when participating in social media activity.
It warns practitioners to apply the same ethical obligations they adhere to professionally and to ensure that their online activities remained in line with their code of conduct principles. The note also gives guidance on online relationships with clients, selecting the best social media channel for business, the risks involved (such as defamation, confidentiality and lack of control over information) and setting up a social media policy.
The note states that online social networking presents both advantages and disadvantages for the legal profession and practice. Its advantages include that it offers increased access to legal information and resources, presents a virtual forum for legal discussion and debate, provides direct and immediate feedback from those who have used legal services, breaks down geographical boundaries and allows for global access to one’s profile, allows for a number of advertising and marketing opportunities, permits the expansion of a lawyer’s client base and professional contacts and allows lawyers to engage with clients at relatively low cost.
Its disadvantages include a lack of privacy and a potential perception of lack of independence, as well as the risk of defamation. Confidential information may also be unintentionally disclosed.
Nomfundo Manyathi, nomfundo@derebus.org.za
This article was first published in De Rebus in 2012 (April) DR 8.